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GRAPHIC DESIGN

Branding

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Performance of a Lifetime is a leadership development firm that leverages the art and science of performance to help leaders become more effective. My team and I have designed the visual components and layouts for proposal and delivery decks geared towards major clients such as Amex, Pfizer, Optum, Mastercard, IBM, and MITRE.

As a graphic production specialist, I also redesigned the company logo and facilitated changes in our branding materials in order to adhere to visual accessibility standards. 

Additionally, I have managed content on the company website, created marketing materials via Mailchimp, and headed the art department when the creative director has been out of office. 

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The J. Barkev M. Kassarjian Charitable Trust was established to deepen the reservoir of Armenian entrepreneurial talent and original thinking. 

I developed the trust’s branding identity, including logo design, website design, colors, typefaces, and other visual elements.

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Bitter Monkey is a conceptual craft beer designed for Victory Brewing Company, a counterbalance to their IPAs and sour beers. And at 4.9% ABV, you can enjoy more than one without getting completely trollied.  

The mascot on the label stays true to Victory's simian branding, but with an anglicized twist. The bottle sits in a quiet countryside pub, where Bitter Monkey might find himself any given day of the week. 

Posters/Stickers/Tees

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